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Research papers
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This paper describes how research, with the use of technology, can be applied to various decision-making processes throughout the production and marketing stages of real estate. A traditional construction company developed a new marketing approach by...
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Lena Gilchrist, Britt-Marie Eriksson, Olof Eriksson
Company: Ipsos MRBI
March 30, 2003
Research papers
Marketing transformation
In this ESOMAR Congress 2001 with its theme Marketing Transformation we have an opportunity to examine how well market researchers are responding to the changes taking place in society, the world of business and to the structure, and techniques, of...
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: David Smith
September 23, 2001
Research papers
Making better media decisions
This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...
Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth
June 1, 2001
Research papers
Methodological contributions to the strategic management of localities
Based on a non-deterministic model â which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories â this paper describes transverse approaches and...
Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001
Research papers
Methodological contributions to the strategic management of localities (Spanish)
Based on a non-deterministic model â which implies prolonged processes, incorporates multiple unconventional actors and values progressive strategy building through non-linear trajectories â this paper describes transverse approaches and...
Catalogue: Latin America 2001
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Wendy Méndez Casariego, Paula Magariños
Company: Compañia de Negocios Moiguer
May 1, 2001
Research papers
Improving market researcher's contribution to business decision making
This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...
Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
Research papers
Faster and more effective decision-making through web-based reporting
This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when...
Catalogue: ESOMAR Net Effects 2001
Author: Wally Balden
Company: Maritz Research
February 11, 2001
Research papers
